REM-HELP — Professional Cleaning Products by BAYRIS
The BAYRIS Group team is proud to present another new development – the “REM-HELP” range of professional cleaning products. This range was developed by BAYRIS Group marketers and technologists in close cooperation with end users – tradespeople and professional cleaning companies specialising in final post-renovation cleaning. The result of this months-long process is not merely a product portfolio, but a complete solution that enables users to effectively tackle virtually any cleaning challenge associated with restoring renovated or refurbished premises to impeccable cleanliness.
After becoming familiar with the range, many partners and customers raise a number of perfectly reasonable questions and preconceived assumptions (why they are misconceptions will become clear shortly). Below are the most common questions identified in a survey commissioned by the BAYRIS Group:
1. These are just another set of cleaning products available in any DIY store, hardware shop or even a kiosk.
2. The same cleaning results can be achieved using common household products (bicarbonate of soda, citric acid, etc.).
3. What is the difference between a household glass cleaner and the “Glass Cleaner” from the REM-HELP range by BAYRIS?
4. Why is the price of “REM-HELP” products higher than “similar products” sold virtually everywhere, including supermarkets?
5. There are already professional cleaning products available on the market. Why should I choose “REM-HELP”?
These are the answers formulated by the BAYRIS Group marketing department before the range even entered production, as similar questions arose within the project team from the very beginning:
Response to Statement No. 1.
There is a significant difference between household cleaning products and professional cleaning solutions. Mass-market detergents are intended for domestic use, where contamination is generally light to moderate. Professional cleaning products are designed for above-average, heavy-duty and specialist contamination (such as cement, lime, plaster and similar residues). These are exactly the types of contamination that builders and professional cleaners typically encounter after renovation and construction work.
Response to Statement No. 2.
There is a small element of truth in this statement, but only a very small one. Bicarbonate of soda and citric acid may help remove certain types of contamination, but certainly not all. The correct concentration and proportion of these substances play a critical role. When using a homemade cleaning solution, there is a substantial risk of permanently damaging the surface being cleaned, particularly acid-sensitive materials. The REM-HELP range was developed specifically for different types of contamination and underwent extensive testing, including compatibility assessments with a wide variety of surfaces and materials.
Response to Question No. 3.
“Glass Cleaner” from the REM-HELP range by BAYRIS is a specially developed product designed to tackle all types of contamination, including those typically created during renovation works: microscopic cement and plaster particles, tobacco smoke residues, volatile organic compounds released from building materials, and many other specific contaminants. The concentration and quality of the active ingredients are crucial factors, directly affecting cleaning efficiency, speed and ultimately the final result.
Response to Question No. 4.
Part of the answer can already be found in Responses No. 3 and No. 5, because “REM-HELP” is a range of specialised cleaning products rather than general-purpose household detergents.
To provide a more comprehensive explanation, it is worth understanding the basic principles behind pricing and what truly constitutes a high or low product cost.
The price of any product is determined by several fundamental components: the cost of raw materials, packaging, development time, the expertise of the specialists involved in product design and testing, and various additional costs. When these components are of premium quality — superior raw materials, extensive professional testing, highly qualified developers and technologists — greater investment is required. However, these investments ultimately result in a professional-grade product delivering superior performance.
In today's world, one of the most valuable resources is time. Are you willing to spend an additional hour or two cleaning a bathroom when a specialised product can complete the same task twice as fast — or even faster? Our answer is simple: no. We encourage customers to value their own time as well. Choosing cheaper products often means significantly more cleaning time, which directly increases the overall cost of the cleaning process.
Response to Question No. 5.
After conducting an extensive competitive analysis, the BAYRIS Group team developed an optimised portfolio of specialised professional-grade products designed to solve cleaning challenges quickly and effectively during and after renovation and construction works. Without delving deeply into chemistry, it can be confidently stated that certain types of contamination — such as cement residues — require specific organic acids within the formulation to achieve effective removal.
For example, one competitor's marketing strategy focuses heavily on eco-positioning and therefore excludes certain acid types. While environmentally attractive, this approach can significantly reduce cleaning effectiveness, sometimes resulting in almost no effect on old cement contamination. Another excellent example is the “Ceramic Tile and Porcelain Stoneware Cleaner”. Effective cleaning of polished porcelain stoneware requires specialised chemical formulations, as household cleaners and products designed primarily around eco-marketing principles are often ineffective even for surface cleaning.
Furthermore, the inclusion of highly specialised products such as the “PVC Profile Cleaner”, which is not available from many competitors, allows us to confidently state that the “REM-HELP” range by BAYRIS represented a unique and comprehensive solution for both professional and domestic users at the time of its launch.
The “REM-HELP” range of professional cleaning products, available in optimised packaging formats (with trigger spray and refill options), is already available through retail outlets across Ukraine (excluding temporarily occupied territories) and online at: www.budbox.com.ua.